Industry Action Kit

Canberra and its surrounding region offer tourists an experience like no other.

National and local attractions, beautiful natural surrounds and wildlife, markets, events and festivals, stylish restaurants, bars and shops - Canberra has it all.

Add to this the surrounding offerings all within an easy drive - historic townships, pristine beaches, the beautiful snowy mountains and a wonderful selection of regional wineries - and you have a tourism destination which truly has something for everyone.

Tourism plays an important role in the growth and wellbeing of our region. It contributes $1.3 billion to the ACT economy and employs nearly 13,000 people, both directly and indirectly.
There are also plenty of social and cultural benefits of a strong tourism industry, as well as other benefits such as the conservation of our natural and built environments.
Your commitment and participation in the tourism industry helps bring these benefits to fruition.

This kit is a key component of the Tourism Connect project, an Australian government funded initiative under the TQUAL grants program.
It is designed to get you started in the Canberra and region tourism industry. It’ll give you the information you need to get a good understanding of the industry, to start and maintain a successful tourism business, as well as provide you with the resources and tools to help you on your tourism business journey.




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